![]() Simply, use the device’s built-in camera to authenticate unique, encrypted 2DMI marks. ![]() The apps will go live on the app stores the week of June 22nd, 2020. Instead, the focus needs to be on what issues our clients are trying to solve. We have integrated the iTRACE Technologies’ anti-diversion and anti-counterfeiting solutions with our native CodeREADr apps for iOS and Android OS devices. Too often the conversation is focused on what technology law firms are deploying. Mr Allgrove explained, "We are focused on adapting quickly to our clients' changing needs - moving at their speed, not our own speed. The Firm is also working with the Accord Project to assist in the development of industry-wide standards for smart legal contracts. The iTrace is trusted by top eye doctors and surgeons around the world to support and simplify the process of classifying quality of vision, making decisions about surgery, choosing the right. The Firm partnered with LitiGate, a Tel Aviv-based legal tech venture, to develop and test a litigation platform that uses AI to automate legal research and argument assessment in relation to court applications. In 2017, the Firm announced the selection of eBrevia as its main Artificial Intelligence (AI) tool of choice to be used on M&A and other transactional work for its global clients. In the last two years, Baker McKenzie has made several major tech deployments or expansions. Mr Allgove said the partnership “is a great example of providing a valuable and bespoke business solution, combined with ecosystem thinking." “We initially started looking at iTRACE for its ability to track the physical products to the emerging blockchain ledgers, but quickly realized that its technology and solutions could really help our clients today, without having to immediately start using a blockchain deployment,” said Ben Allgrove, chair of Baker McKenzie's global intellectual property and technology practice and the global R&D lead. The software enables companies to secure each product itself - not just the packaging or label. ![]() ITRACE's “2DMI” technology helps companies secure their products and supply chains from manufacturer to retail, providing control, security and insight into the entire production process, irrespective of location. Baker McKenzie has partnered with iTRACE Technologies, a provider of secure anti-counterfeit and supply chain security solutions for brand owners, to deliver a new solution for clients looking to secure their products and supply chains against counterfeiting.
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